Why It's Hard to Explain to a Designer Exactly What You Want
Learn why property owners struggle to articulate their ideas to a designer and how to prepare for an effective briefing to achieve your desired landscape design.
Property owners often face a common problem: they seem to know what they want, but struggle to articulate it clearly to a landscape designer. As a result, the project doesn't quite match their dreams, and disappointment grows. The main reasons lie in a lack of clear vision, subjective perception, and unfamiliarity with specific terminology, all of which lead to communication difficulties.
Unclear Vision: Why It's Hard to Articulate
Many people envision their ideal plot in general terms: 'beautiful,' 'cozy,' 'lots of greenery.' However, these words don't convey specific information to a professional. The designer needs details: what functional zones do you want (BBQ area, vegetable garden, playground, quiet retreat), what style do you prefer (minimalism, Provence, classical), what materials do you like (wood, stone, concrete)? For example, the detailed planning of recreation areas, a vegetable garden, and utility buildings for a 10-are plot will differ significantly from a 20-are plot, where more expansive solutions are possible. Without specifics, the designer will have to make assumptions, increasing the risk of discrepancies in vision.
The Language of Design: How to Avoid Misunderstandings
A designer thinks in terms of volumes, forms, textures, light, and shadow. Property owners are often unfamiliar with these terms. When you say, 'I want something airy,' the designer might imagine light grasses and delicate shrubs, while you envision an open gazebo with panoramic windows. It's crucial to learn how to translate your feelings into more concrete images. For example, instead of 'airy,' you could say, 'I want more open space for children to play and minimalist shrubs around the perimeter.' A common mistake is being unable to explain why you like or dislike something, which prevents the designer from understanding your underlying motivation.
References and Inspiration: Creating a Visual Mood Board
The best way to convey your ideas is to show them. Collect photos, images, and sketches of what you like and what you absolutely don't like. These can be images of individual elements (patios, pathways, flower arrangements), entire gardens, or even interiors that convey the desired atmosphere. Explain what exactly attracts you in each reference: color, shape, material, feeling. Such a visual mood board will significantly reduce the time spent finding common ground. Don't hesitate to specify even small details, such as the width of pathways, which should be at least 1.2 meters for comfortable passage of a wheelbarrow or stroller. Gathering these references and forming a clear technical specification can take 2 to 4 weeks, but it pays off handsomely.
Functionality Above All: From Needs to Plan
Before thinking about beauty, consider practicality. How will you use the plot? Where do you park your car? Where do the children play? Do you need a vegetable garden, and what size? Where will you store garden tools? Answers to these questions will help the designer properly zone the space. For example, a BBQ relaxation area should be far enough from bedrooms so noise doesn't disturb, yet conveniently connected to the kitchen. Think about logistics: pathways should lead to the places you visit most often. A typical mistake is to first create beautiful but non-functional pathways, and then have to redo them when it turns out they don't lead where they're needed.
Common Mistakes When Briefing a Designer
- "Make me something unusual": This is too abstract. What's unusual for one person might be commonplace for another. Clarify what exactly you consider unusual.
- "I trust your taste": While this is a compliment, a designer isn't a mind-reader. They can create a beautiful project, but it won't necessarily align with your unspoken desires.
- Hiding the budget: Lack of budget information can lead the designer to propose solutions that are beyond your means, or, conversely, underestimate your capabilities. Remember that the cost of implementation can be 2–3 times higher than the project cost itself.
- Changing the concept during the process: Every significant change during the design phase, or worse, during construction, leads to additional time and money costs. Try to think everything through as much as possible in advance.
- Ignoring the designer's advice: If the designer explains, with good reason, why a particular idea isn't suitable (e.g., due to climate, slope, or soil composition), it's worth listening. Their experience is important. You can read more about plant selection in our article: How to choose plants for your plot.
Checklist for Preparing for Your First Meeting
- Define functional zones: What and where you want to do on the plot.
- Gather references: Photos you like and dislike, with explanations.
- Describe your lifestyle: How often you're on the plot, with whom, what you do.
- Specify limitations: Presence of children, pets, allergies, special needs.
- Outline your budget: Realistic parameters for design and implementation.
- Prepare a plot plan: If available (with dimensions, house location, utilities).
- Document style and material preferences: Specific choices.
- Be ready for dialogue: Questions from the designer will help them understand you better.
How FormSpace Can Help You Articulate Your Ideas
FormSpace can become your indispensable assistant in preparing for work with a landscape designer. Using our service, you can not just imagine, but visualize your ideas, which will significantly simplify explaining them. Start with the 2.1 AI Concept module by uploading a photo of your plot. The neural network will offer various zoning options and landscaping styles, helping you determine the overall direction and discard what definitely doesn't suit you. You can experiment with different concepts, receiving realistic images.
Once the general concept is formed, move on to the 1.x Plan/Zones/Objects modules. Here you can meticulously plan the arrangement of functional zones (for example, where a 3x4 meter gazebo will be placed, and where a compact 20 m² vegetable garden), and arrange desired objects such as pathways, water features, and plant groups. The 3.1 Design by Photo module will allow you to see how the selected elements will look on your plot and even receive recommendations for their care. Thus, you will come to the meeting with the designer not with abstract wishes, but with a ready visual brief containing concrete solutions that can be discussed and refined. This will allow the designer to quickly grasp your idea and propose the most suitable solutions, avoiding lengthy iterations and misunderstandings. Additional tips for landscaping planning can be found in the article: How to plan your plot's landscaping: a step-by-step guide.
FAQ: Common Questions About Working with a Designer
Can I do without a designer if I already know what I want?
Of course, many property owners successfully manage planning themselves, especially if the plot is small or the requirements are simple. However, a designer brings a professional perspective, knowledge of regulations, technologies, and plant assortments, and can also offer original solutions you might not have considered. They help avoid costly mistakes that often arise from DIY work.
What if the designer proposes something I don't like?
It's important to openly and clearly express your disagreement. Explain why you don't like the proposed solution, referring to your references and functional needs. A good designer is always open to dialogue and will seek compromises. Perhaps you didn't fully convey your wishes, or the designer misinterpreted them, and this is an opportunity to clarify the brief.
How do I know if the designer understands me?
Signs of good mutual understanding are when the designer asks many clarifying questions, listens carefully to your answers, uses your references in their proposals, and offers options that seem logical and appealing to you. If you feel heard and understood, that's a good sign. Pay attention to their ability to translate your general wishes into specific design solutions.
Should I prepare a plot plan before the meeting?
Yes, it's highly desirable. The more initial data you have (plot dimensions, location of the house and other structures, utilities, elevation changes, cardinal directions), the faster and more accurately the designer can begin work. If there's no plan, the designer might offer surveying or measurement services, but this will take time and incur additional costs.
Should the project cost be discussed immediately?
Absolutely. Discussing the budget is one of the key points. This will help the designer immediately propose realistic and cost-appropriate solutions, avoiding future disappointments. Honestly outlining financial parameters will save time and nerves for both parties, and also help the designer understand how deeply details can be elaborated.
What if my wishes contradict each other?
This is a normal situation. The designer's task is to identify these contradictions and propose solutions that best accommodate your priorities, finding a balance between aesthetics, functionality, and budget. For example, you might want both a large vegetable garden and a spacious playground on a small plot. The designer will help you prioritize or suggest multifunctional solutions.
Can I change the brief after work has started?
Minor adjustments are possible, but significant changes to the technical brief after concept approval can lead to a revision of project timelines and costs. Try to think through all details as much as possible at the initial stage to avoid costly reworks. Each change is essentially a new phase of work that requires time and resources.
Mastering effective communication skills with a landscape designer is an investment in your future comfort and the beauty of your plot. The clearer you can articulate your desires, the closer the final result will be to your ideal. Use available tools, such as FormSpace, to visualize ideas and don't be afraid to be specific. This is the path to harmonious collaboration and realizing your dream of an ideal garden.
Published:

Volodymyr Vybornyi
Landscape designer, founder of https://formspace.design/
Writes about landscape design, business, and modern computer-aided landscape planning tools, including AI.